Is the CBD Oil on Amazon UK Any Good? (Updated 2021)

CBD Oil UK Amazon

Looking To Buy CBD Oil On Amazon UK? Here's Why You Should Be Careful.

Back in 2019, when a good friend recommended I try CBD oil for my anxiety, the first thing I did was search on Amazon.

Rookie mistake.

If you've tried to buy CBD oil on Amazon, you'll agree:

It's REALLY confusing! There are lots of products that look like CBD oil, but instead they're called "hemp oil" or "hemp extract"...

So what's the deal?

Well, it turns out, officially Amazon doesn't allow the sale of CBD oil. In fact, it doesn't allow the sale of any CBD products at all. No CBD oils, capsules, gummies. Nada. Nothing. No CBD at all.

**Update for 2021**

In February 2021 Amazon UK started a pilot scheme for selling some CBD oil products. Although it's still against their policy globally. The below quote from Amazon UK sums it up:

“The listing and sale of ingestible hemp products, including lozenges, e-liquids, sprays and oils that contain CBD or other cannabinoids are prohibited on, except for sellers participating in a limited, invite-only pilot. 

“The pilot is currently by invitation-only and is not accepting additional sellers.

“This pilot only applies to products listed on and is not available on other Amazon websites.”

So, Amazon have now dipped their toes into the CBD oil space in the UK.

Roughly 10 brands are taking part in the pilot. They include some of our favourites fourfivecbd, Vitality CBD, Dragonfly CBD and Healthspan.


Those 10 brands only account for about 80 CBD oil products on Amazon UK. In fact, when you search for CBD Oil on Amazon in the UK, you get 750 results! So, what are all these other brands and CBD oils on there??..

CBD Oil on Amazon


In today's post we'll answer the most common questions about buying CBD oil on Amazon in the UK, including our pick for the best CBD oil on Amazon UK.

So, let's jump in.

Here's the top questions people ask about buying CBD oil on Amazon:

Can I Buy CBD Oil On Amazon UK?

In short, it's complicated.

Amazon's new pilot scheme means that yes, you can now buy CBD oil on Amazon UK. But beware, there's also lots of fake CBD oil on Amazon that's quite simply a scam.

Here’s where the confusion comes in:

Whilst Amazon has banned all CBD products globally, they've not banned hemp products in general.

That means sellers are able to list products such as “Hemp Oil” or “Hemp Extract” and fly under Amazon's radar.

These sellers do everything to make their products look and sound like CBD oil without ever saying “CBD oil”.

So, that leads to the next big question:

Is CBD Oil The Same As Hemp Oil?

In a word, no. The big difference is that CBD oil contains the cannabinoid "CBD", and hemp oil does not.

CBD oil and hemp oil are both made from the cannabis or hemp plant. But, a vital distinction is that CBD oil is made with extract from the whole plant including the stalk, leaves and flowers. Whereas hemp oil is made with extract from the seeds only.

Hemp seeds are very healthy and have been used in cooking and wellness products for years. But...

They don't contain any CBD! In fact, they've hardly any cannabinoids at all.

To make matters it worse:

Not-so-reputable companies are taking advantage of this "hemp" naming crossover. They market their products to confuse consumers and make a quick buck.

So, what's the bottom line?

Beware when buying CBD oil on Amazon in the UK.

There are approximately 10 CBD brands that are part of Amazon's pilot scheme. Those brands are reputable and their products are trustworthy.

But for the bulk of the "CBD oil" products on there.. Quite frankly it's a lottery as to what you'll be buying.

As a rule of thumb:

Very few CBD oil products in the UK contain more that 3,000mg CBD. And those that do are pretty expensive (over £100). So, if a supposed CBD oil product on Amazon is promoting a large "mg" at a very low price (e.g. 10,000mg+ for £21.99!!) then you can rest assured it's not a CBD oil product!

What is the best CBD Oil On Amazon UK?

Well, we're limited here to the CBD brands that are part of Amazon's UK pilot. And from those, there are only five we've chosen to stock on Handpicked.

So, our selections for the best CBD oil on Amazon UK are:

But why buy those on Amazon?! When you can support small business and buy them on Handpicked CBD for a 15% discount! ? Simply use the code AMAZON15 at checkout! 

If CBD Oil Is Legal In The UK, Why Has Amazon Banned It?

As long as CBD products contain less that 1mg of THC then they are legal in the UK (and the majority of the world).

But here's the kicker:

Amazon still views all cannabis-derived products, including CBD, as prohibited drugs.


Simply because it's too risky for them not to.

The cannabis industry is moving from illegal status to legal across the world.

Each country has different rules on cannabis and cannabis derived products.

From a legalality point of view, it's all very merky and confusing, and simply not worth the risk for the likes of Amazon. 

They're shipping millions of packages every year, to self-police and cater to the ever changing legal CBD landscape would be a nightmare.

It's easier for them to just ban it entirely until it's globally legal everywhere.

eBay does the same. And it's for this same reason the likes of Google and Facebook don't allow CBD advertising, and PayPal and Stripe don't allow CBD payments.

So, if Amazon doesn't sell CBD oil…

Where Can You Buy CBD Oil Online In The UK? 

Most reputable CBD brands will have their own website to sell their products. 

And with the absence of Amazon, online stores like Handpicked CBD, that sell CBD products from many brands, are starting to emerge.

Where Should I Buy CBD Oil From?

Firstly, do your research into a brand before buying anything.

Look for non-GMO, organically grown products that come with 3rd party lab reports to ensure their ingredients.

CBD is a brilliant natural product that’s helping millions of people globally.

If you’re new to it, then it’s super important you’re actually trying a product that contains CBD! (And not a fake one on Amazon UK!).

Handpicked CBD Does The Research For You

We created Handpicked CBD so you don’t have to do a bucket-load of research and lab report reading before buying a product. (!)

Of course you can. But with Handpicked CBD we want to create a destination where you can shop for CBD products in the peace of mind that you’re definitely getting what the label says.

We vet all the brands whose products we list on Handpicked, making sure they follow best practices from seed to shelf.

Every product on Handpicked CBD has a lab report that we’ve checked, and is attached to the listing for you to check too. 

We test every product within our community, and are always asking for feedback to ensure we’re only stocking the best CBD oils, balms, gummies and more.


If you're new to CBD, feel free to check out Handpicked CBD's education hub for more information.